Copywriting by Linda Formichelli

If you’re looking for lively writing that grabs customers and doesn’t let go, that has a clear call to action, that makes people want what you have to sell—you’ve come to the right place.

What I Do

Build it and they will come?

Yeah, right.

You can build the greatest widget the world has ever seen, but if you don’t know how to sell it, your widget will remain as uncelebrated as Arbor Day in the logging industry. And by selling, I’m not just talking about business-to-consumer advertising—I’m also talking about selling your services to other businesses, selling your story to the world, and selling your latest internal project to your own employees.

That’s what I do. As a full-time professional copywriter specializing in both business-to-business and consumer advertising and marketing, I’ve written successful internal newsletters, bill inserts, radio and print ads, slogans, sales letters, brochures, manuals, Web sites, press releases and newsletters for such clients as Bay State Gas, ESPN, Pizzeria Uno, Wainwright Bank, Verio, and Performance Printing.

I write in a lively style that grabs readers by the eyeballs and convinces them to take action. In addition to creative ability, I have a solid grasp of English grammar and stylistics. I can spell syzygy, onomatopoeia, and Weltanschauung, and am part of the rapidly shrinking minority of writers who know the difference between it’s and its, you’re and your.

From experience I’ve learned that the best time to evaluate a copywriter and take a look at her work is before you need her — not when a project deadline comes crashing through the gate.  You want to feel comfortable about your copywriter’s capabilities in advance, so when a project does come up, you know who to call.